“To assist the village population in improving their productivity, efficiency and creativity through services and goodwill, with the support of industries, academic institutions, voluntary and government agencies and with the guidance of competent and committed experts by knowledge, inputs and effective management of available resources viz. land, water, energy, livestock and people. To upgrade the quality of lives of everyone in the villages: the children, the youth, women, men and the elderly, mainly through their own involvement, interest and initiative.”